Ncaaf

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The National Collegiate Athletic Association (NCAAF) was founded in 1997 with its main goal of promoting and protecting college football for those inclined in the sport, such as the players and their respective coaches. The NCAAF was formed through the alliance of the American Football Coaches Association (AFCA), National Association of Collegiate Directors of Athletics (NACDA), National Collegiate Association (NCAA), and Collegiate Commissioners Association (CCA). ACFA and NACDA first thought of the idea in 1996, but NCAA and CCA helped them realize thus, making the four of them known as the NCAAF’s stakeholders.

The NCAAF’s famous tagline is "NCAA Football: Every game counts." Its goals are primarily focused on increasing good sportsmanship through various programs that can also gain needed sponsorships in order to continue the league's existence. The primary source of income the NCAAF looks forward to are its sponsorship and licensing programs.

The NCAAF is also said to be a non-profit-organization. Due to lack of initial capital to start with, Host Communications, Inc. (HOST) funded NCAAF during its early years, up until the said association can survive from its own revenues. This agreement is supported by a contract that will expire on August 31, 2013. To help NCAAF produce its own income, HOST even provided an NCAA Corporate Partner program. Aside from this income generating program, merchandise-licensing also helped to increase NCAAF’s funds.

The Collegiate Licensing Company (CLC) later on received the NCAAF licensing rights from HOST. Having this responsibility at hand, the CLC and the NCAA Board of Directors then developed necessary marketing strategies, like exposing the NCAAF’s logo side by side with the conference logos consistently. This move aims to establish NCAAF’s brand recognition nationally. Afterwards, conference syndication, print media exposure, radio programs insider, national television appearances, and even World Wide Web promotion followed.

Even though fresh on the professional sports scene, a lot of changes were immediately visible from the NCAAF as it grows overtime. Its continuous and persistent advertisement bore fruit. The NCAAF’s logo has gained more marketing brand recognition than expected. This gave the league a little power over its target market. Even the NCAAF participants, like its players, were deeply encouraged to take part on this marketing strategy by letting the official mark of NCAAF be embedded on their jerseys and helmets. This little move can do a lot in terms of increasing NCAAF’s exposure level and source of income as well.

In this increase in publicity, the gains are not only limited to the NCAAF. Players who display great potential in playing football are also highlighted in every event in the league. For collegiate level players, amateur sports enthusiasts for that matter, every exposure gives them an open window towards the professional league. The NCAAF’s players establish for themselves maximum exposure where professional team scouts look for potential recruits. In this light, the NCAAF does not only promote good sportsmanship and camaraderie among its players, but it also provides a chance for them to have a good future. This achievement is far more important than the goal they projected to reach.

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